What ‘service’ means to us

We in the credit union world are not big fans of so-called “pay-day lenders” – those businesses in strip malls and abandoned offices that offer “cash advance” loans for up to 400% APY.

So when this article about credit unions giving “Grace Loans” popped up in another credit union blog, it reminded me about the whole credit union philosophy: not for profit, not for charity, but for service. Isn’t that a great outlook? We’re not here to profit off our members’ money, or to give them “hand outs,” but to serve them in a responsible and beneficial way.

And that goes for our community, too. The recent articles on American 1 have highlighted that, yes, our many events help locals keep us in mind when they’re thinking about a financial institution, but in the end we hold community events because it gives families a chance to do something fun for absolutely nothing. No cost. No admission. Just bring the kids, walk through the door, and have a great time.

There are many ways to define “service,” but I think any definition shouldn’t be limited to money matters alone. What does being a “good” person mean? What about a “successful” business?

We define “service” in many ways, and we hope that you take advantage of all of them. That’s what we’re here for.


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