Posts Tagged 'research'

Why does your ZIP code matter to Chase?



While doing some online research into big-bank checking accounts, I came across Chase’s web site. But first things first: they asked for my ZIP code. Why? Check the highlighted area – the offer I get depends on where I live.

If that doesn’t speak to the cruminess of big banks, I don’t know what does. Why should where you live determine what kind of “offer” you receive? Shouldn’t it be the same for everyone, no matter whether you live in Alaska or Florida?



American 1 Federal Credit Union